Virally privacy policy

Virally (“the App”) is operated by MB „Liūto media" (“we”, “us”), a company registered in Lithuania. This policy explains what the App accesses when you install it on your Shopify store, how that information is used, and how it is deleted.

Virally does not store customer personal data. It reads your product and collection data so you can tag products, and stores the video links you add. To show you which videos actually drove sales (“revenue analytics”), it reads your order totals and records only the order’s ID and the sale amount for the video that led to it — never customer names, emails, addresses or payment details.

What we access

Data	Why we need it
Product and collection data (titles, images, handles, prices)	So you can tag the products a video features and, optionally, build a collection
The video URLs you add (TikTok, YouTube)	To know which clips to show and which products each one links to
Public oEmbed data for each video (embed HTML, thumbnail, author)	Fetched from TikTok / YouTube's public oEmbed so the wall can render
Order totals for orders that a Virally video helped generate (order ID, line item amount, our video tag)	Only to attribute sales back to the video that drove them (your revenue analytics). We ignore customer names, emails, addresses and payment data in the order.
Store and theme identifiers	To attach your settings to the right store and render the storefront blocks
An email address you enter for review requests	Only to contact you about your account or a review, if you provide it

How the information is used

To let you tag products and build a shoppable video wall.
To render your videos on the storefront, embedded from the platform's CDN.
To provide the embed feature — if you choose it, a public page shows your video and the products you tagged, so you can place a shoppable video on your own website or blog. It contains no customer data.
To measure the revenue and number of orders each video generated, shown to you in the Activity dashboard. When a shopper adds a product to cart from a video, we tag that cart line so the resulting order can be attributed to the video — using only the order total, never the shopper's identity.
To contact you about your account or a review, if you gave us an email.

Videos are embedded from TikTok and YouTube's own CDN; the App does not host, copy or transcode the video. We do not sell your data or use it to train models.

We do not sell, rent or share data with third parties. When your storefront renders a video, the shopper's browser loads it directly from TikTok or YouTube, which is subject to that platform's own privacy policy. Your product and settings data stays on our own server.

Storage and security

Data is stored on our own server in the EU. Databases are held on an encrypted volume (LUKS2, AES-256), all traffic is encrypted with HTTPS/TLS, and backups are encrypted before storage. Server access is limited to the developer and uses SSH key authentication.

Retention and deletion

Your video links, their oEmbed data and settings are kept only while the App is installed.
Uninstalling deletes everything — the stored video links and oEmbed data, any collection the App created, and your settings.
We honour Shopify's GDPR webhooks. Virally stores no customer personal data (no names, emails or addresses); a customer redaction request deletes any order reference tied to that customer's orders, and a shop redaction request deletes all data for the store.
You can request deletion at any time by writing to the address below.

Contact

Questions about this policy or your data: app@liutomedia.lt
MB „Liūto media", Lithuania · liutomedia.lt
See also our terms and data processing agreement.

Privacy policy

What we access

How the information is used

Sharing

Storage and security

Retention and deletion

Contact